The Players
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On my way to work, I decided to see for myself how retailers sell. I stopped at the Exxon at the corner of Park and Alma in Plano. I bought a cup of coffee. The clerk said thank-you and nothing else. Then I went across the street to a 7-11 and bought a donut. Again, no effort to sell me anything. I realized how much money was ultimately lost by everyone. I think you are right in your assumptions. Just sign me - An Executive Sales Director for a successful & profitable communications firm! Dawn, Last night while buying my lotto tickets, I heard one clerk tell another clerk to push merchandise and not Lotto because there were no profits for the store. I thought of you immediately and knew I was going to have to send you an email. Tell them not to change our game but to fix their obvious sales problem. Darrell - Corpus Christi Dawn, I agree with your conclusion regarding the retailers. They do not push Lotto sales. In fact, I spoke with a 7-11 store manager and he admitted it. Butch H. Houston. Dear Dawn, My hats off to you. You hit the nail on the head regarding lotto sales. Yesterday, Saturday, March 18, I decided to see for myself if there was anything to your claims regarding Lotto sales. I decided I would check out a few stores enroute to my convenience store, a 7-11 @ Hwy 67 and Cockrell Hill in Duncanville. This is where I generally buy my Lotto tickets. My first stop was AMA Food Store at 1703 Main Street & Hwy 67. Here I purchased a package of gum. The cashier did not ask me if I had my lotto tickets - nor did she did say thank you and come back. Then I drove down to the Conoco, Sunny's Food Mart, at Pleasant Run and Hwy 67. I bought a candy bar. Again, I was not asked if I had my lotto tickets but I did get a thank you. From the Conoco, I drove to the next intersection to a store named Docs. This is located at Hwy 67 and Joe Wilson Rd.. Here I bought another pack of gum. The cashier was extremely friendly. He thanked me profusely for coming in but did not ask me to buy anything else. He was happy with my $1.07 expenditure. My next stop was the Exxon at Danieldale and Hwy 67. I bought gas but went inside to pay. Something I don't usually do. Not only was I not asked if I had my lotto tickets, but I noticed they had the lottery ticket display covered so I couldn't see what tickets were available. They had a sample tray of breads on display. I inquired about the tray and was told, "It's free. Eat some." Finally, I headed to my regular Lotto store, a 7-11 at Cockrell Hill and 67. I bought my regular $40 worth of Lotto tickets but I was not asked if I needed anything else. I might add that I was third in line and the first two customers were not asked to purchase lotto tickets. Nor did they buy any. The end result, each store I visited lost a sale because I planned to buy $5 quick picks if anyone asked me or reminded that this was Lotto day with a $22 million jackpot. As Vice President of Marketing for a large corporate firm in the Dallas Ft. Worth area, I was taken back with what I witnessed in these stores. I believe too, that Lotto sales would increase on its own merrit if anyone put forth an effort to sell. I will forward my findings to Governor George Bush, Lt. Governor Rick Perry, Speaker of the House Pete Laney and my state representative on Monday. If you ever need a job, please call me. For your web site, I trust you will not use name or company name. P. S. I forgot to say, if 4 balls are added, I too will not play. Thank you for a fine letter. With a few more like this, we should be home free! |